Start with A Why

There is a writer named Simon Sinek who has a book called Start With Why. If you find your Why, the reason you do what you do, then its easy to chart your course. So thats how I’ll start this blog. My Why.

Through the various jobs I’ve had in this community before I came to own this amazing coffee shop, one thing connected all of them. A sense of community and loving where you live. When we moved to Aberdeen in 2013, my wife and I were determined to make this community home and not wait till the next weekend we could go to Minneapolis, Fargo or Sioux Falls. There is a lot to love in this community, and many others.

When I went looking for a job, I unknowingly gravitated towards, or in some ways created, jobs where I could create experiences. Events and experiences that people could connect the fun time they are having to the community they live in.

All that to say that when we started the Market on the Plaza, more clearly than anything, I knew that I wanted it to be a space where people can connect and be proud that this place exists for them in Aberdeen, SD. Maybe they were raised here, maybe a transplant, maybe just here for school, no matter the reason they can, at least for today, connect with a place or have a great experience in this place. That’s WHY we were here.